Entrepreneurs are very much the backbone of our economy and it seems like more people, young and old, are hoping to claim their slice of the American dream. Baby Boomers who have had full careers in all corners of society are ready to try something new. The reality that there is simply less security in both the private and public sectors than in decades past has many feeling as if they’re on a bubble anyway. Why not take the plunge? And younger people are feeling less compelled to enter the rat race on anything but their own terms. With so much ambition and creativity abounding, we could be approaching an unprecedented resurgence of small business in America.
If a traditional storefront or office isn’t realistic for some startups, the burgeoning presence of the internet as a marketplace has created many more opportunities for those wishing to start a business. No longer are traditional brick and mortar settings required for many businesses and services to operate. According to internet commerce consulting firm Invesp, 10% of all retail sales in America will be of the online variety by 2017. All indications are that online commerce is set to explode on a global scale. This could be considered a modern day gold rush.
One more advantage that today’s entrepreneurs have is internet marketing. With the advent of social media, small business has literally seen a leveling of the playing field. Suddenly the little guy can gain access to millions of potential customers. Every day there are seemingly more ways to connect with each other…more ways to network and let people know who we are and what we offer.
There’s no doubt this is an exciting time to be an entrepreneur and this is a good thing. For America to thrive and flourish as we advance through the 21st century, it will have to be the entrepreneur that carries her forward.